Your brand story is what sets you apart from the crowd. It’s unique, vivid and engaging.
Stories connect us on an emotional level, speaking to our dreams, hopes and fears, long before we intellectually understand something. They have the power to paint vivid pictures and evoke emotions, bypassing the corporate armour and jargon that can plague so many brands. A great brand story encapsulates what you’re about, what you offer and how your audience is going to feel buying a product or service from you.
Working in Direct Response Television for many years, I was fortunate to witness the power of storytelling first hand. I worked with thousands of brands to launch their products and learnt how to uncover and draw out their authentic, engaging brand story. Whether it’s a Kitchen appliance or a diamond necklace, the story is what makes that powerful connection and compels your audience to take action.
Maybe you’ve worked in your business for many years. You know it inside out: what it is you do, who your market is, who your competitors are – but you find it difficult to connect with your potential customers.
Or maybe you’re just starting out, fuelled with passion and inspiration but needing to channel that fire into a clear and compelling story that powerfully communicates who you are.
We can help you discover your unique brand story – built on your values, strengths, passion and purpose – and help you stand out in the crowd. This is a cornerstone of your business, and once you have this, it helps guide everything else you do: your website design, the way you communicate with your audience, your words and content, and your inspiration when you’re being challenged.
We can help you tell your story.